About

Background

I started at a small agency: small clients, small budgets, every decision with real consequences. That environment teaches something that large organizations rarely do. When resources are tight, clarity about the problem is not optional. Either you understand exactly what you are solving, or you waste money you do not have.

From there, I moved to WPP, working with brands like Google, Leroy Merlin, Decathlon, Sage, and Mapfre. Then to Terra / Telefonica. Each context different: the clients, the scale, the markets. The core question always the same: what is the real problem here, and what would actually solve it.

Later came Zenvia, where I led growth marketing through multiple acquisitions, international expansion, and the company's Nasdaq IPO. Working across Brazil, Spain, Portugal, and EMEA, building programs, then scaling them, then watching them hold under real pressure.

How OLI works

OLI operates as a strategic advisor, not an execution partner. The work is to help founders and growth leads see the full picture of their growth situation, diagnose the real problem, and build a clear direction before committing to tactics.

That means working with a small number of clients at any time. The focus is on quality of thinking, not volume of output. If you are considering working with OLI, it starts with a conversation.